We find it pretty shocking that the majority of local businesses haven’t claimed their Google My Business page yet. It is free to use and can gain your business hundreds or thousands of impressions on Google in Columbus, OH every month. The average local service-based business gains at least 1,000 impressions on Google Maps every month.
For many potential customers, GMB is their first impression of a business, so it’s important to adequately represent your brand online!
Though Google My Business is free to use, many small business owners lack the time to keep it optimized and up to date. Even if your business name, address, phone number, website, and hours are correct – by not using its other features, you could be missing out on countless impressions on Google Search and Google Maps.
It’s no secret that Google wants its users to use its products. There is significant evidence that those who utilize all features in GMB on a regular basis snag more impressions, calls, and site visits than those who don’t.
Some examples of GMB features include:
- Business posts and specials
- Instant chat
- Review response
- Appointment booking
- Product, menu, and service lists
- Payment options
- Attributes, such as handicapped accessible, veteran-led, women-led, LGBTQ-friendly, etc
- Business Q/A
At Redknot Media, we take the stress out of your hands so you can focus on your business. We will keep your GMB fresh and optimized for SEO best practices, such as timely 24-hour review response, bi-monthly business posts, holiday hours, chat response, and Q/A response.
Achieving the Google 3-pack can create more valuable traffic and conversions than even rank 1 organic results. This is because the Maps 3-pack appears before the organic results – and takes up the entire screen on a mobile device! These Map positions can launch your organic leads overnight.
Redknot Premium Google My Business Management includes:
- Dedicated Account Manager
- Listing optimization
- Manging services & products
- Managing Q&A
- Ongoing photo and video uploads (we can take pictures and videos for you!)
- Review response
- Weekly Google Posts
Takeoff With Redknot Premium+
Everything above, plus review generation
Regular positive reviews in a major ranking factor for local SEO. Even if your average rating is positive, no recent reviews can negatively impact your Maps rankings over time.
Premium+ Google My Business management includes all of the services of Premium, plus review generation! We use a cutting edge review generation platform that sends text messages to your customers, which has a link to leave a review to your listing. Did you know email only has 7% open rate? Text messages have over a 95% open rate!
Our review generation platform is designed to convert reviews – good reviews. We use proprietary software that ensures your happiest customers leave reviews – and enables you to talk directly with your unhappy customers before they have a chance to leave a review.
This program not only levels up your PR, but also helps you gauge the health of your customer service culture.
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Win The Maps Pack
Maps 3-packs rely on multiple factors, which include:
- Reviews and brand trust
- Proximity to the search (GPS)
- Website SEO friendliness
- Referrals and backlinks
Bing Places For Business
Bing offers its own version of GMB. Even fewer businesses have claimed their Bing Places for Business page. It’s free – and it can help drive conversions and brand awareness for your local business.
Bing has a much smaller market share than Google. For many sites, less than 4% of their traffic comes from Bing. For this reason, many SEO companies ignore Bing altogether. This could be a huge mistake! One Columbus business gained 4% of their online sales from Bing in 2019 — this equated to $95,000 in revenue!
Is your Bing Places for Business claimed and optimized? Ask us today!