Columbus Web Design

The Importance of Good Design for a Website

The design of your website can either foster the interactions that you’re looking to create with current or potential clients, or it can stop it dead in its tracks. At Columbus Web Design we understand that creating the correct design for a website can be used to cater to your target audience. We are experts at creating website designs that do a couple of things:

  • Cater to your target audience
  • Convert traffic into paying customers
  • Rank well in Google by using on-page technical SEO

A great website design is going to do a few things for your business. The first being enforce brand uniformity. Your company certainly has values that it lives by and portrays to your customer base and a great website design will enforce your brand and its values.

The second thing that a great website design is going to do for your business is create engagement with your target audience and existing customer base. Creating web pages that have a great layout are going to prompt potential users to dive deeper into who you are as a company, which if used correctly can easily turn into conversion.

The third thing that a great design will do for you is make it easy for Google to tell who you are, what you are about and why users would want to end up on your website. Design is something that Google’s algorithm takes into account when deciding which websites should end up on the front page for various search terms.

Responsive Design in Columbus, OH

Responsive design is designing a website and its pages to work well no matter which device they are being viewed from. Having a website that does not work out of the box for cell phones and tablets is definitely not an optimal experience for your users (potential clients and current clients).

The amount of people accessing the internet from cell phones and tablets world-wide is rising dramatically every single year. Being able to display the information on your website to the people that find it on their phones is important and has a great impact on the ability of a website to convert traffic into customers.

In early 2015 Google announced that it was going to add mobile friendly design as a ranking factor for its algorithms. More recently, in 2019, Google has started switching websites over to mobile-first indexing. Mobile-first indexing means that Google’s search engine algorithms emulate a mobile device when crawling your website in order to test the mobile responsiveness. The crawler tests for various aspects such as horizontal scrolling(whether or not there is a scroll bar to view left and right), text size(must be large enough for someone to read on a 320px wide phone screen) and large enough tap targets.

Making sure that mobile responsiveness is paid attention to during the website design process is something that is extremely important, and will continue to become more and more important as time goes on.

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Wix, Squarespace or WordPress

When building a business website with the goal of ranking on the first page of Google search results, it is usually a good idea to create a website with a platform that places great emphasis on being content-driven. Being a content-driven website simply means that you’re able to EASILY upload, edit and overall manage the content that goes on your website, whether its page content or blog posts.

The three main content-driven platforms for websites that are currently out are Wix, Squarespace, and WordPress. Each of these website platforms have their pros and cons.

Wix

Pros:

  • Super low barrier to entry
  • Easy to use

Cons:

  • Limited in it’s ability to design a website that’s going to do everything you need it do to
  • More expensive than traditional hosting, and you’re locked into their host platform
  • Not responsive out of the box

Squarespace

Pros:

  • Easy template system
  • Low barrier to entry
  • Capable of eCommerce

Cons:

  • Limited in what it can do
  • Locked in to Squarespace hosting

WordPress

Pros:

  • Extensive plugin system
  • Super easy and simplistic content management
  • Capable of eCommerce
  • Custom creation of website themes and plugins
  • Freedom to use the host of your choice

Cons:

  • Higher barrier of entry

 

Choosing the correct platform for your business’ website can be a tough choice. You have to determine what your goals are for design of your website. Do you want the freedom to really dive deep into the SEO and rank your website? Do you want something basic that allows your customers to find you online? The list goes on and the correct answer is going to be different depending on your personal goals.

Web Design in Columbus Ohio

Our Columbus Web Design website designers are skilled at navigating the problems facing your business in the digital space. We can help you narrow down actionable items for your website and digital presence based on your company’s goals. We design every single website as a mobile-first responsive website.

At Columbus Web Design we make it a point to design every single website to have the greatest layout and setup for creating engagement with your target audience and ranking potential on all of the largest search engines.

Contact Columbus Web Design today to get started with the design of your company’s website!